Effective as of September 30, 2016

NARS has adopted this Privacy Policy in order to inform you of its policies with respect to information collected from this website. Your visit to is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to and communications from It does not govern any other information or communications that may reference NARS. Your use of this website constitutes your acceptance of this Privacy Policy and your consent to the practices it describes.

NARS has self-certified to the EU-US Privacy Shield.   Please click here to view our Privacy Shield Policy.

Click on one of the links below to navigate to different sections of this Privacy Policy:

What Our Privacy Policy Covers

This Privacy Policy covers any personal information that NARS obtains from you when you visit the website.   You may be accessing this site from a computer or mobile device (through a smartphone or tablet application, for example), and this policy governs your use of the site regardless of the means of access.

Our Privacy Policy may change in the future.  The Effective Date is posted at the top and we will post notice of changes.  We invite you to check back periodically to see if we have made any changes.   If we make any material changes (such as substantially new practices you would wouldn’t expect from us or uses of your information that we did not previously tell you about), we will post a notice on our home page and will obtain your consent to such changes if those material changes affect the way we use the personally identifiable information we have already collected from you.   By using the NARS website, you agree to the terms of this Privacy Policy.   If you do not agree, you should not use the site.  For more information about the terms of use for this site, please visit our Terms of Use page.

Personally Identifiable Information

Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security number, email address or any information you submitted to that identifies you individually.

Personally identifiable information may be collected by NARS if you choose to communicate with NARS through email, via this website, by telephone, in writing, by placing an order, by completing a user registration form or online survey, or by such other means.

NARS will not collect any personally identifiable information about you unless you provide it. Therefore, if you do not want NARS to obtain any personally identifiable information about you, please do not provide to NARS any such information. You can visit and browse the NARS website without revealing personally identifiable information about yourself.

When you submit your personally identifiable information on the website, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy.

Use of Personally Identifiable Information

NARS may use the personally identifiable information collected through its website primarily for such purposes as: helping to establish and verify the identity of users; opening, maintaining, administering and servicing users’ accounts or memberships; processing, servicing or enforcing transactions and sending related communications; providing services and support to users; improving the website, including tailoring it to users’ preferences; providing users with product or service updates, promotional notices and offers, and other information about NARS and its affiliates; responding to your questions inquiries, comments and instructions; maintaining the security and integrity of its systems.

Personal Information We May Share

Except as described in this Privacy Policy, NARS does not provide personally identifiable information to unaffiliated third parties for their use in marketing directly to you without your consent.  We may share your personal information with:

  • Our corporate affiliates.  For additional information regarding our corporate affiliates, please see
  • Third party services providers who perform services on our behalf based on our instructions and are contractually obligated to protect your information.   We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.   These services can include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, order fulfillment, handling of payment transactions, etc.  
  • Other third parties with your consent (for example, our Facebook page may share information collected through those apps with your Facebook friends or other Facebook users according to your settings).
  • Administration of a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Some promotions with customer-generated content or a social networking component will be run on third party social networks such as Facebook (e.g., on NARS’ Facebook fan page or application). To comply with sweepstakes laws, we may publish or share limited information about promotion winners (such as name and city of residence). For more information about our contests and other promotions, please see the official rules or details posted with each promotion.


In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe in good faith that disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets.   Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy.

Technologies We Use

We may use information collected through certain automated means described below for market research, data analytics, and system administration purposes, such as to determine whether you have visited our site before or are new to the site, to tailor ads displayed to you on our site and elsewhere and for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms of Use.

Cookies, Web Server Logs and Beacons

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.  Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies.   Please note, however, that without cookies you may not be able to use all of the features of our site.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone in which your device is located.  The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.
To control which web servers collect this information, we may place tags on our web pages called “web beacons.”  These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Services

We may use third party web analytics services on this site [or our social network pages], such as those of Qubit, Coremetrics and/or Google Analytics. The service providers that administer those services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site.  The information collected through these means (including IP address) is disclosed to these service providers, who use the information to analyze use of the site.  You may deactivate the ability of these analytics services to analyze your browsing activities on this site.  To learn more about web analytics services, and exercise your choice with respect to their collection of information on this site:


We also work with other business partners that use cookies, pixel tags and web beacons to serve advertisements (including for companies not affiliated with us) on behalf of their retail clients, including NARS, across the Internet, including to you after you have visited our site.  These business partners engage in remarketing, advertising, ad delivery and reporting.  These process also helps us manage and track the effectiveness of our marketing efforts.   To learn more about advertising networks and to opt-out of Internet-based advertising, visit the Digital Advertising Alliance at, or the Network Advertising Initiative at

Children Under 13

This website is directed toward and designed for use by persons aged 13 or older. NARS will not approve applications of, or establish or maintain accounts or memberships for, any child whom NARS knows to be under the age of 13. NARS does not solicit or knowingly collect personally identifiable information from children under the age of 13. If NARS nevertheless discovers that it has received personally identifiable information from an individual who indicates that he or she is, or whom NARS otherwise has reason to believe is, under the age of 13, NARS will delete such information from its systems. Additionally, a child’s parent or legal guardian may request that the child’s information be corrected or deleted from NARS’ files by contacting us at


This website may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on the website. We encourage you to read the privacy policies of other websites you link to from the NARS website or otherwise visit.


We implement various security measures in accordance with industry standards to protect the security of your personal information both online and offline. As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors. If you have any questions about security at the website, you can email us at

Despite all of our efforts, no security safeguards or standards are guaranteed to provide 100% security.

Notification of Changes

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is used.

Changes to Your Personal Information

You have the ability to review, change and/or correct the personally identifiable information you provide us by e-mailing us at If you are a registered user, you can also review, change or correct your personal information at any time by clicking here. You may request that we deactivate your account by e-mailing us at


From time to time, NARS and its affiliates may wish to send you message updates about, its affiliates, promotions, security or the administration of the website or other updates. If you would prefer not to receive future email communications from NARS and its affiliates, an unsubscribe link is provided on every communication you receive from NARS, or you may send an email containing your request to

California “Do Not Track” Notice

NARS does not currently recognize and process “do not track” signals from different web powsers.  You may manage your preferences for tracking across sites in the Third Party Web Analytics section above.  For more information on “do not track” please visit

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.   If you are a California resident and want a copy of this notice, please submit an email request to   In your request, please specify that you want a “Your NARS California Privacy Rights Notice.”   Please allow 30 days for a response.

If you are minor under 18 and have a profile on, you may ask us to remove reviews or other content that you posted on the site by writing to   We will begin to process your request within 30 days.  Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.


If you have questions about this Privacy Policy, the content of our website, or your dealings with, please contact us at